Karikku has different business verticals including Fliq (multi genre web series space), Tuned (indie music label), Fuse (advertising and influencer marketing), Wybe (merchandising) and Zero (news aggregator).
The season is hosted by Mohanlal for the fifth consecutive year and launched on 26 March 2023. [1 ] [2 ] A commoner from the general public was selected as a contestant for the first time in the series by the title sponsor Airtel. [3 ]