The Edsel serves as a textbook example of corporate presumption and disregard for market realities. It also demonstrates that advertising and pre-delivery hype have their limits in inducing consumers to buy a new and un-proven car.
This image was originally posted to Flickr by Edsel L at https://flickr.com/photos/27119975@N00/14560036023. It was reviewed on 17. října 2015 by FlickreviewR and was confirmed to be licensed under the terms of the cc-by-sa-2.0.
Tento výrobce automobilů byl založen Henrym a jeho synem Edselem Fordem v Dearbornu, na předměstí Detroitu, ve státě Michigan, ve Spojených státech (kde sídlí v současnosti vedení společnosti), 16.