1. How does social media impact entertainment?Social media has changed how audiences consume content by becoming entertainment platforms. It’s no longer just about connecting with family and friends. Short-form video platforms like TikTok and traditional social networks like Facebook and Instagram have opened up new doors by optimizing their algorithms for discovery and engagement and creating an endless scroll of entertaining content.2. How has social media changed entertainment marketing?Social media has lead to a rising boom in content creators developing user-generated content that is entertaining, authentic and monetized. These influencers have become just as influential as celebrities and enabled brands to optimize marketing budgets to reach wider audiences and build deeper connections with customers.
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