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Microsoft Consent Mode refers to the Universal Event Tracking (UET) which is the new privacy standard for website owners that use the Microsoft Advertising Platform (MAP). It's Microsoft's move to comply with increasingly strict regulations…
Před 4 měsíciMicrosoft is making updates to the Microsoft Advertising Platform (MAP), to bring it into line with data protection laws. In particular, websites using MAP will need to obtain consent from their users about using both first and third-party…
These rules are similar to Google’s Consent Mode. If you use Microsoft Ads on your website, you must make sure that your tracking only runs when a visitor gives consent.